Almost all business literature is boring. This applies to printed and web writing alike. Idea tempting to inject a certain amount of light-heartedness into the text, yet it's a dangerous game.
Ever before, I edited the marketing materials made by a London hotel. One of several hotel's attractions was its leisure centre, which included a well-equipped gym. The main script known as a 'large tv to give some respite from the torture.' Now, I've got to admit which i accept the sentiment. The strange machines in gyms are as painful as they are boring. Nevertheless, this was a unwise part of ironic humour.
The gym can be a feature to folks who already like hard exercise, to never couch potatoes like me. Why present a poor thought of a fitness center, however obviously it is should have been humour? Of course, it is unlikely to discourage the hardened keep-fit fanatic and, no matter how the gym is marketed, I'm a lost cause. The big risk would it be puts off somebody that is wondering if they should try a gym during a leisure weekend. Reminding them that long-forgotten muscles are going to ache is in all likelihood not the most effective characteristic.
We changed the brochure to state that the gym has a 'large satellite TV to help keep you entertained.' The amount of guests while using the gym has expanded. Enough said!
