Amazon opened its first physical bookstore in Seattle inside fall, but recent surveys suggest its retail ambitions might be much larger, including stores in other product categories.
Why would Amazon have to get in the space it is often seeking to destroy for years?
First, there's still an enormous audience that prefers to shop at retail stores.
But perhaps more essential, for the reason that the retail shopping experience hasn't changed for several years. Amazon is acknowledged for trying new stuff, and yes it are able to use its technology and large level of user data to think of a different way of shopping in-store.
Here are some issues that need to be fixed at traditional shops and how Amazon might change them.
Checkout lines: Not a soul likes long checkout lines. Amazon is reportedly working on an app which will charge customers automatically devoid of them check out a checkout counter.
Testimonials: You can't really find what others consider a product start to buy at normal retailers without looking online. But Amazon has tons of product reviews on its website, also it could display them close to the items in their local store. Amazon's first physical bookstore already does it.
Dynamic pricing: If you've ever wondered regardless of if the store locally includes a better deal, Amazon has a approach to repair it. Amazon's bookstore offers up-to-the-minute pricing that reflects the modern price on Amazon.com, so people don't need to worry about losing out on better deals. It's why Amazon's bookstore does not show each product's price.
Recommendations: At retail shops you're yourself to seek out what might appeal to you. Amazon could change that by displaying related products next to each other depending on the sales data it collects online. It might take it a step further by sending individual recommendations via an app according to each user's Amazon purchase history.
Discount offers: Same applies to discounts. Sometimes it's difficult to seek out what goods are on promotion, so Amazon could send individual discount alerts by using an app, based on the customer's purchase history.
Product placement: Since Amazon already has numerous customer data, split up by region, it may showcase popular products more prominently with regards to the store's location.
