We know you've heard this numerous times at this point, but we will voice it out again: "Every business prepared to grow should be participating in social media." However, posting content weekly or daily and answering fans and followers' inquiries sometimes isn' t enough. What every brand needs is mastering social media marketing in the own way. To take action, brands should act differently and uniquely. In order a social networking agency, we thought we would give out 6 techniques made 6 successful brands on social media marketing :
Smart response: Over the last week of August 2016, Skyscanner's Facebook account took over as "talk in the town" because of an astonishing answer one of its fans. For individuals who have no idea of it, Skyscanner is a google search for flights, hotels and car hire. Switching time for the storyline, one of its users found a baffling suggestion when checking for the flight, so he resulted in a "sarcastic" Facebook comment thinking about their weird proposition. What went down next was definitely beyond expectation.
Instead of apologizing for their mistake, Skyscanner replied to the complaining person using a set of funny and smart answers that gathered, in several hours, thousands of likes, and numerous comments complementing an excellent internet win.
Impressive social media marketing presence: With over 1.2 million followers on Instagram, Airbnb isn't only good in collecting followers, but is actually the "Best Overall Instagram Presence". This title hasn't been awarded by our digital agency, but through the 2016 Shorty Awards, a social media award. The reason behind this recognition is their capacity to create a great using Instagram's core value by posting interesting visual contents. When you are evaluating a holiday home, people often make up their mind as outlined by pictures. And that's exactly Airbnb's social media marketing tactic to attract followers and users.
Contacting people: Contacting people is definitely an efficient way to achieve exposure and master social websites. Nivea's activities on Twitter is a good example. This beauty brand seek out people tweeting about skin problems in order to help solving them customized tips . To discover such issues, Nivea simply made use of the Twitter search feature without following specific hashtags. Sometimes, you shouldn't have to consider excessive as well as to spend an allowance to market your brand, a brilliant move may help you undertake it.
Inspiring people globally: Dove is another great instance of a social websites success, merely by trying to make the world better. How? Once in a while, Dove post a fresh movie campaign to assist women be ok with themselves, and every time their video goes viral. Every campaign is associated with a personalized hashtag that allows individuals to directly correspond with the manufacturer and also the mission. Their campaign "Dove Real Beauty Sketches" wound up being essentially the most viewed online ad of most tim e using more than 163 million viewers on Youtube only. The impact of the campaign was translated into lots of people sharing the supportive and positive message behind it.
User-Generated content: GoPro, the cameras company, is applying a social media strategy according to user-generated content to promote its products. Put simply, the photographs and videos are submitted through the consumers themselves as a way to show their goods capabilities, as well as the experience. With respect to the users to market GoPro products makes the brand extremely interactive. In 2015, GoPro Instagram followers reached 6 million, the fourth most engaging brand around the social network.
Following trending news: Don't of course you like Oreo? Whether using their cookies or their social media presence, the cookie business is performing a great job. Everybody knows how Oreo taste, and then we will jump for their online presence. As a matter of fact, Oreo created one of the most successful social networking campaigns ever. How? To celebrate the ir 100th birthday, Oreo produced 100 new posts on Facebook for 100 days inspired by trending news. Each post was shared a lot more than 1,400 times on average boosting their engagement by 195% and gathering greater million Facebook fans. An excellent example of benefiting from trending news, is their "You can continue to dunk in dark" live post through the Super Bowl blackout which got retweeted more than 15,000 times.
In a world where digital competition is growing larger, brands must concentrate on being unique. In case you are ready to kick up a notch, contact our social media marketing agency to create an effective social networking strategy or campaign.
