Building a brand is among the most crucial actions to take to your app or apps business. Why? Just glance at the success of Angry Birds brand, valued at over $1.2 billion. It's not the Angry Birds game store the value... the value influences brand. The manufacturer could be the logic behind why Angry Birds have been able seal entertainment and merchandising deals, launch additional apps and exponentially grow their business. So, just how do apps like Angry Birds and Clash in the clans build billion dollar brands? Let's take a look.
1. Super-Targeted-Marketing
If you decide to ask me, what's the something an application developer needs to do today to ensure their app brand is prosperous, my response is simply this: Only. Focus. On. Your. Target. Audience.
Why brands like Nike and Red Bull so powerful is because they develop on the specific audience and these people become their advocates. There isn't any one-size-fits-all, in case you will always imagine that your target market is anybody that owns a smartphone then maybe app marketing isn't your game? I'm only being honest.
2. Use Media / Build Hype
Talking about your app is important. But what's more important is getting others to share with you your app. Spreading the word of your app brand is focused on getting visitors to do the talking available for you. I'm not really suggesting which you work with a number of backpackers to spruik your brand outside of the local supermarket... What smart marketers do is create a compelling story around your brand. A tale men and women should present to their friends, family and/or colleagues. An incredible story or little bit of marketing can go completely viral.
3. Appear to be You're Worth Referring to
A crucial aspect of creating a brand quite simply could consider looking professional. Nothing like something that's exhaust your mother and father garage... even when it is. This means you require a website, good sales copy, brilliant graphics congruent together with your brand, as well as other potential marketing/branding mediums, i.e. promotional videos, pr release, etc.). Last week I saw a TV commercial for Candy Crush Saga and if which doesn't scream "OFFICIAL" however have no idea of simply what does!
4. Stay consistent
Branding is about consistency. Delivering the identical message through all of your respective channels. Any deviation from this rule results in a discrepancy inside the eyes with the consumer. Be consistent in sets from your copy, for the colours of your respective brand, slogans, etc. The rule of thumb is that given today's economy, an advertising message needs to be seen on 7 unique occasions with the same person (typically) he / she can make a purchase. Consistency inside your message will ensure that a audience start to see the message enough times that they'll actually download your app.
5. Produce a Killer App
It's obvious that in case your app stinks you are gonna have trouble branding it. Your app ought to be a thing that people will desire to come back to and make use of again, and again. The idea does not need to get exclusive, but it needs undertake a reason for difference that means something. Investigating Hay Day by SuperCell. This is a game that almost completely copies every other social game available (DragonVale, Farmville, etc.) yet its reason for difference makes it something which your target audience can love and relate to.
